Zhao Lei holds a Ph.D. and serves as an Associate Professor and Master’s Supervisor. His primary research focuses on new media communication, digital publishing, and innovations in teaching digital content creation and editing. He has led numerous scientific research projects at the provincial and departmental levels, in addition to directing several university-level teaching reform initiatives and key course development programs. He has also contributed significantly to national and provincial-level research projects as a key participant. With over ten academic papers published in core journals on public opinion research and media technology, his work has been indexed in prominent databases such as CSSCI, EI, and CPCI/ISTP. He has authored or co-authored multiple monographs and professional textbooks and has guided students to earn dozens of national and provincial-level awards.