Fang Teng is an Associate Professor at Zhejiang University of Media and Communications. She also serves as one of Zhejiang Province's inaugural Cultural Special Commissioners and is a member of the provincial Cultural Special Task Force dedicated to supporting its "26 Mountainous Counties. "Her research focuses on brand strategy and management, as well as cultural positioning and the research and development of cultural creative projects. Committed to excellence in teaching, she has received nearly 10 national and provincial teaching awards. These include the First Prize in the 2nd National University Teaching Innovation Competition and the top honor (Special Award) in the Zhejiang Provincial University Teaching Innovation Competition. She has led the development of four provincial-level courses, authored several textbooks included in provincial publishing plans, and been invited to give teaching lectures at numerous universities, including Zhejiang University and Ningbo University. With extensive practical experience, she has planned close to 40 renowned cultural and creative projects at both national and provincial levels. She is frequently invited to serve as the chief judge for major advertising and cultural creative competitions in China and within Zhejiang Province. Her expertise and contributions have been recognized with a front-page report in People's Daily.