Lu Mengmeng is an Associate Professor. She obtained her Ph.D. in Management from the School of Information Management, Wuhan University in June 2020. Dr. Lu has led a research project funded by the National Social Science Fund, Zhejiang Philosophy and Social Sciences Planning Program and the Zhejiang Educational Science Planning Program respectively. She has also contributed as a team member to a Major Project supported by the National Social Science Fund of China. Additionally, she serves as a peer reviewer for academic journals, including Publishing Science and Publishing & Printing. She has authored over 20 papers published in leading Chinese journals in the field, such as Publishing Research, Editorial Friend, Science-Technology & Publishing, and Publishing Science. Three of her articles have been fully reproduced by the prestigious Reprinted Materials of Renmin University of China. Her research areas cover International Publishing, Copyright Industries, New Media User Behavior, Digital Narrative. She delivers the following courses like Digital Publishing Marketing and Management, Digital Publishing Product Studies, Audience Research; Academic Writing and Research Standards.